An Exciting Moment that will Drive Us Forward

By: John McNutt, President and CEO, JA-NEO

As you have probably seen, JA-NEO has shared some exciting news – we have launched a new and modern brand for the organization, including a new logo.

The new brand will support JA in its continued delivery of financial literacy, work readiness, and entrepreneurship programs to more than 7,100 students across northern and eastern Ontario. 

We are continuing to prepare for a busy and impactful new school year, and that means partnering with schools and teachers to get our programs into the class. With this new brand, we can continue to expand our reach and deliver on our new vision for a world in which young people have the skillset and mindset to build thriving communities.

The new brand was developed by JA Worldwide with more than a year of consultations with staff, alumni, board members volunteers, teachers, investors, and students. The new symbol, color palette, design, and messaging underpin the JA brand are digital-friendly and youth-forward.  As you can tell, I am very excited about the new changes and the opportunities ahead.

In addition to the new brand, we also have other positive JA news. JA Worldwide was nominated for the 2022 Nobel Peace Prize for its global reach, success in delivering economic empowerment to youth at scale, and its ability to find unity in diversity. In addition, NGO Advisor, which recently rebranded as thedotgood.net, announced that JA is one of the ten most impactful social-good organizations in the world.

The new school year is going to be an exciting one. During our time, we have continued to grow and look for any opportunity we can to help support students across our region by providing them with critical financial literacy, work readiness, and entrepreneurship skills. Our new and modernized brand represents an exciting future ahead and will better equip us to support tomorrow’s leaders.